Senior BDR → Account Executive Candidate

Translating Complex Tech into Client-Centric Revenue.

B.Com in IT — York University Graduate

0% OF QUOTA IN 3 MONTHS

Generating $350K in qualified pipeline at 34% conversion—built entirely from standing starts with no existing brand equity to lean on.

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Performance & Pipeline Proof

Quarter-Over-Quarter Numbers, Not Adjectives

Pipeline Growth · Q1 → Q2

+84% pipeline growth

GENERATED PIPELINE · $190K → $350K

Q1

$0K

Q2

$0K

CLOSED REVENUE · $40K → $120K

Q1

$0K

Q2

$0K

+84% pipeline · +200% closed revenue

0%

Connect Rate

Achieved through disarming early, rigorous cold call prep, and multi-channel outreach.

0%

Follow-up Conversion

Driven by surfacing the real cost of inaction and maintaining strict cadence discipline.

0+

Daily Outbound Dials

Disciplined multi-touch execution

0%+

Forecast Accuracy

Logged in Salesforce same-day

0/12

Top Performer Months

MCM consultative leadership

Methodology & Background

Selling Through a Behavioral Science Lens

01

Disarm & Uncover

I make prospects aware of problems they haven't named yet. Instead of a standard product pitch, I ask questions that surface the true cost of inaction and let the buyer arrive at the urgency themselves.

02

Client-Focused Over Product-Focused

I translate complex technical systems into actionable business decisions. Decision-makers don't buy architecture — they buy a clear line between today's friction and next quarter's number.

03

Relentless Effort & AE Shadowing

I go beyond BDR expectations: active AE call shadowing, mock discovery cycles, and post-call teardowns. Rejection is treated strictly as data that sharpens the next conversation.

The Origin Story+

Brand Momentum '18→COS '20→TNI '21→MCM '22→HONK Mobile '25

IT Degree

IT Degree & Sales Foundations

I started on the floor as a COS with H&M Group, where reading people in real time was the entire job. That moved into commission sales at MCM Worldwide — fully ramped in three months and consistently above target. At HONK Mobile I carried that into tech sales as a top-performing BDR: 160% of quota in three months, $350K in generated pipeline, and a shadowing habit that has me running AE discovery cycles well before the title.

Deal Stories

Three Deals, Three Different Problems

DISCOVERY

Uncovering Unnamed Friction

Scenario: A mid-market operator insisted their manual payment reconciliation was 'fine' and refused a demo twice.
Approach: I dropped the pitch and asked how many hours their team spent chasing exceptions each month, then priced that time back to them in their own numbers.

$65K opportunity created from a twice-disqualified account.

PROSPECTING

Cold-Start Enterprise Outreach

Scenario: New territory, zero brand recognition, and no referrals or existing customer stories to lean on.
Approach: Built a multi-channel cadence — rigorous pre-call research, disarming cold opens, and follow-up sequencing tied to each account's operating calendar.

$350K in qualified pipeline generated from a standing start.

CONVERSION

Closing Inaction Gaps

Scenario: Qualified prospects stalled between first discovery and the AE handoff, quietly defaulting to status quo.
Approach: Reframed every follow-up around the compounding cost of waiting one more quarter, with strict cadence discipline and a single clear next step per touch.

90% follow-up conversion and 34% discovery-to-opportunity rate.

Live Demonstration